Ivana Velickovic

Ivana Velickovic

UX Writing & Conversational AI

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Hey there 👋🏻 I'm a Senior Content Designer and Conversational AI Designer with over a decade of experience across content design, technical writing, and AI. Most recently, I worked with Getty Images on a Conversational AI project in the editorial image search space.

I'm passionate about responsible AI, creative writing, and the arts, and I'm currently open to new opportunities.

Find me in other digital realms:

✍🏻
Paper Flames Substack : My Essays
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The Art & Science of Conversation Design: Key Practical Tips →
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Three Chatbot Secrets for Impactful Troubleshooting Flows →

Content Design

I shape the words that guide people through digital products, from the first onboarding screen to error messages and everything in between. I work embedded in product teams, collaborating with designers, developers, and PMs to make complex interfaces feel clear and human.

Conversational AI Design

I map out and write complex conversational flows and logic for both rule-based chatbots and those with Generative AI capabilities. I balance user expectations with business needs and tech opportunities & constraints.

What I do

  • Strategy: content audits, voice and tone development, style guide creation
  • Design: microcopy, UX copy, interface content, onboarding flows, error messages, empty states
  • Collaboration: design reviews, discovery sessions, user testing, agile workflows

What I do

  • Strategy: bot auditing, use case prioritization, journey mapping
  • Design: bot persona and tone of voice development, diagram design to map out flows, prompt engineering, dialogue writing, NLU definition
  • Optimization: high-level data analysis, use case optimization

Case Studies

Health Insurance Plan Provider Support Chatbot Health Insurance Plan Provider Support Chatbot
Health Insurance Plan Provider Support Chatbot
Conversation DesignData Analysis
Chatbots with Generative AI Chatbots with Generative AI
Chatbots with Generative AI
Conversation DesignPrompt EngineeringBot Testing
Telecommunications Support ChatbotTelecommunications Support Chatbot
Telecommunications Support Chatbot
Conversation DesignCopywritingData AnalysisWorkshop Facilitation
Pharmacy Benefits Manager FAQ BotPharmacy Benefits Manager FAQ Bot
Pharmacy Benefits Manager FAQ Bot
Conversation DesignData AnalysisStrategyNLU Setup
Intelligent Search SaaS Platform RedesignIntelligent Search SaaS Platform Redesign
Intelligent Search SaaS Platform Redesign
UX WritingTone of VoiceBranding
Looker Data Visualization DashboardLooker Data Visualization Dashboard
Looker Data Visualization Dashboard
UX WritingData Storytelling
GoodLife Fitness Website RedesignGoodLife Fitness Website Redesign
GoodLife Fitness Website Redesign
UX WritingCopywriting
Pure Leaf Hibiscus Product LaunchPure Leaf Hibiscus Product Launch
Pure Leaf Hibiscus Product Launch
CopywritingBranding
Boston Pizza Email MarketingBoston Pizza Email Marketing
Boston Pizza Email Marketing
CopywritingEmail Marketing