Pure Leaf Hibiscus Product Launch

Industry: CPG

Role: Copywriter

Skills: branding, copywriting, storytelling

Collaborators: Art Director

The Pure Leaf brand is known for its dedication to the art of tea. Passion and perfection goes into everything they do, and everything they brew. They needed a new page and stories for an addition to the herbal tea flavour category: hibiscus.

The landing page copy and stories revolve around hibiscus, the foundation of each rich, colourful tea, and on discovering its perfectly balanced flavour when combined with naturally sweet fruit.

Hibiscus is a caffeine-free, exquisite, star ingredient that insists on a closer look. The stories offer a deep-dive into the world of hibiscus and all it has to offer to the palette.