Boston Pizza Email Marketing

Industry: Restaurant

Role: Copywriter

Skills: copywriting, email marketing

Collaborators: Art Director, Creative Director

Boston Pizza is Canada’s #1 casual dining restaurant for a reason: the brand knows how to cater to its target market. And, unlike its competitors, Boston Pizza appeals to both sports fans and millennial families. They keep things fresh with fun social posts and emails that are all about getting together, whether it’s at Boston Pizza or at home with some takeout.

Their email marketing focuses on special occasions, unique new recipes, and interactive elements. This is a selection of emails written for Boston Pizza that stay true to the get-together vibe and drive engagement amongst the brand’s most loyal fans.